Interactive risk communication can help overcome vaccine hesitancy

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Study on the impact of different risk communication formats on the vaccine intentions of 1255 unvaccinated, vaccine-hesitant adults in Germany

Interactive simulations can be an important tool for vaccine communication. © MP
Interactive simulations can be an important tool for vaccine communication. © MPIB

Interactive risk communication formats can be more effective than conventional text-based formats in overcoming vaccine hesitancy and building public trust. These are the findings of a study conducted by researchers at Charité - Universitätsmedizin Berlin and the Max Planck Institute for Human Development in the context of Covid-19 vaccination. The study’s findings have been published in JAMA Network Open.

The Covid-19 pandemic has highlighted the vital role of vaccination in preventing life-threatening diseases and the collapse of health care systems. ...

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