The European Championships will be the biggest multi-sport event in Munich since the 1972 Summer Olympics. Why are they letting students play a role in the media coverage?
One of the areas of my sport science program deals with media and communications. And luckily for me, our lecturer, Romy Schwaiger from the media and communications working group, is a big believer in hands-on experience. I took a course last winter on sports communications and sponsoring where Manuel Deutschmeyer, the PR manager of the European Championships, was also in the class. That’s where it all began. ...
