Shopping study in a virtual supermarket

A study by the University of Bonn shows: Banners with information on animal welfare have no influence on purchasing behavior

The virtual supermarket - developed for the study looks almost like a real super
The virtual supermarket - developed for the study looks almost like a real supermarket. Image: ILR/Uni Bonn all’images in original size .
How can we encourage consumers to pay more attention to animal welfare aspects when they purchase meat? It now appears that this cannot be achieved solely by making the animal husbandry labels more visible. At least this is what the findings of a study carried out by the University of Bonn and TU Munich tend to indicate. In this study, the researchers invited test subjects to go shopping in a virtual supermarket. However, placing banners and labels indicating the type of animal husbandry on the shelves had no effect on their purchasing decisions. ...
account creation

TO READ THIS ARTICLE, CREATE YOUR ACCOUNT

And extend your reading, free of charge and with no commitment.