Research team led by Göttingen University investigate how health warnings influence purchases
Society seems addicted to sugar, but individuals who consume large quantities increase their risk of obesity and other health problems. Can warning labels on sweets curb consumption? Researchers at the University of Göttingen have investigated how such labels can influence purchasing behaviour. Their results show that warnings in the form of images in combination with text can persuade people to buy fewer sugary treats or even to avoid them altogether. Shocking images, similar to those on cigarette packs, are the most effective. Participants in the study who were confronted with such warnings were less willing to buy sweets. ...
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