Impact of Russian social media campaigns less pronounced than often assumed

Even if people use social media frequently, they are not necessarily susceptible
Even if people use social media frequently, they are not necessarily susceptible to misinformation.


War-related disinformation most effective among conspiracy-minded people

Most people do not believe the disinformation spread by Russia about the war in Ukraine, even if they regularly use social media. Instead, the decisive factor in the efficacy of this propaganda is whether a person is fundamentally receptive to conspiracy narratives. These are the findings of an international research team led by the Technical University of Munich (TUM) in around 20 European and American countries. The respective proportion of people who believe Russian assertions differs substantially.

Social media is considered a hugely effective means of anchoring false information in the public consciousness. ...
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