What’s the story behind ASMR clips?

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Quiet noises such as touching a microphone with your fingertips trigger a pleasa
Quiet noises such as touching a microphone with your fingertips trigger a pleasant feeling in some people.
Researchers at Ruhr University Bochum have published the first systematic review of Autonomous Sensory Meridian Response (ASMR).

Millions of people watch content creators on YouTube and social media platforms such as TikTok as they whisper soothing words, perform simulated role plays such as a visit to the hairdresser, or interact with certain objects such as the keyboard of a computer in a specific rhythm. About 25 to 30 percent of the viewers experience the Autonomous Sensory Meridian Response (ASMR) associated with well-being, a characteristic tingling sensation on the scalp and neck. ...
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