Image of stock owners as "selfish gamblers" inhibits investments
Whether people invest in stocks depends on what they think about stockholders. This is what a team led by Luca Henkel, a member of the ECONtribute Cluster of Excellence: Markets & Public Policy at the University of Bonn, found out. The study has been published as an ECONtribute Discussion Paper.
The study found that 80 percent of respondents consider people who invest in stocks to be selfish and greedy "gamblers". "Which opinion people have of stockholders plays an important role in whether someone invests in stocks themselves," says Luca Henkel, who conducted the study with Christian Zimpelmann. ...
