Small changes in how potential donors are approached can have a big impact on donor behavior
Small changes in how potential donors are approached can achieve significantly higher donation returns than the classic tactic of asking for monetary donations. This is the conclusion of an online study conducted by behavioral economists from the universities of Heidelberg, Innsbruck (Austria) and Kassel with around 8,700 participants. In the study, potential donors were asked if they wanted to donate relief supplies at a specified unit price and, if so, how many. This resulted in an increase in donation income of over fifty percent. ...
