’Your blood donation has been used’ - How feedback text messages motivate people to donate blood

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Photo: UHH/Oster Blood donations are urgently needed. Donations can also be made
Photo: UHH/Oster Blood donations are urgently needed. Donations can also be made on the university campus - every Thursday, 10 a.m. to 3 p.m., in Von-Melle-Park 5.

In Germany, 14,000 blood donations are needed every day for operations, accident victims or immunocompromised patients. But how can people be motivated to donate blood? A new study shows how blood donation services can inform donors by text message about the use of their donation - with a positive effect.

Blood donations help people in need and save lives. ...

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