The psychology behind toilet paper hoarding

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© Jasmin Sessler/ Unsplash
© Jasmin Sessler/ Unsplash
Following the rapid spread of COVID-19 in Europe and North America in March 2020, many people around the world began hoarding goods such as toilet paper. Some companies reported an increase in toilet paper sales of up to 700 percent, despite calls from governments to refrain from "panic buying". Which groups of people primarily hoarded all the toilet paper? Psychologists from the universities of St. Gallen and Münster and the Max Planck Institute for Evolutionary Anthropology in Leipzig investigated this question. In an online study, they interviewed 1,029 adults from 35 countries at the end of March who they had recruited via social media. ...
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