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Business / Economics - 16.04.2019
How Looking Affects Consumer Decisions
Findings published by a team of researchers from Freie Universitšt Berlin and Technische Universitšt Berlin in cooperation with the Berlin Social Science Center and Ohio State University No 100/2019 from Apr 16, 2019 Everyday decisions, like which product to buy from the shelf at the store, depend on how much time a person spends gazing at an item beforehand, according to a study.

Business / Economics - 12.03.2019
Why Businesses Should React Quickly to Negative Publicity from Endorsers
An Economic Study Conducted by Freie Universitšt Berlin and the University of Connecticut No 054/2019 from Mar 12, 2019 According to a study, the market value of a company can rise if it reacts quickly to negative publicity from a celebrity endorser. The study by Professor Sascha Raithel from Freie Universitšt Berlin and Professor Stefan J. Hock from the University of Connecticut shows that if a company responds to an endorser's gaffe within 72 hours, their market value can increase by 2.1% over the next four weeks of trading.

Environment - Business / Economics - 04.03.2019
National Climate Policy Pays Off
The efforts of developed economies to reduce their carbon dioxide (CO2) emissions by boosting the use of renewable energy sources and increasing energy efficiency are beginning to pay off. This is the result of a study conducted by an international team of researchers that includes scientists from Heidelberg.

Business / Economics - Psychology - 07.02.2019
Why forgetting at work can be a good thing
Why forgetting at work can be a good thing
The amount of information and data which workers find themselves confronted with every day has increased enormously over the past few years. Globalisation and digitalisation have led to a steady increase in the complexity of work and business processes. Anything that is up-to-date today can already be outdated tomorrow.